📢Creating Marketing Campaigns (MKT Manager Page)

The Marketing Manager (MKT MGR) page on TRAIVIS is designed to help instructors manage their marketing tools, specifically Influencer and Teaser Campaigns.

Influencer Campaigns

The Influencer Scheme on TRAIVIS revolutionises course promotion by leveraging social media influencers. This innovative program connects instructors with influencers who have dedicated followers, creating a mutually beneficial scenario. Instructors can amplify their reach by collaborating with influencers whose followers align with their course topics, ensuring a more engaged and interested audience.

Accessing The Influencer Campaign

1. Sign in to your account.

2. Ensure that you created a Space.

3. Act As an Instructor by clicking on the two masks icon on the top right.

4. Click on your profile picture in the top-right corner.

5. Select Instructor dashboard.

6. Select the MKT Manager tab

7. Navigate to the course you want to promote.

8. Click on the "View/Edit" button under the influencer column in the selected course row.

Creating a New Campaign

1. Access The Influencer Campaign

2. Click on the "Create New Campaign" button.

3. Fill in the required details for the campaign:

   • Student Discount: The discount that a student will receive if they pay for the course using the influencer link (maximum 90%).

   • Influencer Commission: The influencer will receive a commission for each student who enrols in the course through the link generated by this campaign, with a maximum of 75% of the course price. The instructor's commission is calculated after applying the student discount. For instance, if a campaign is created for a course priced at £100 with a 20% student discount, and the influencer's commission is set at 40%, the calculation will be based on the remaining amount after the discount. Specifically, the influencer's commission will be calculated as follows: 40% of (£100 - (£100 x 20%)), resulting in 40% of £80, which equals £32.

   • Expiry Date: The date by which the influencer must accept or reject the offer

If the course is offered at a discounted price, all calculations related to student discounts, influencer commissions, TRAIVIS commissions, and instructor profits will be based on the sale price. Free courses are not eligible for influencer campaigns.

Editing and Ending Campaigns

• Once an influencer campaign is created, instructors cannot edit it but can end it.

• Each course can have up to three campaigns: one active and two ended campaigns.

• To end an active campaign, click on the campaign and select "End Campaign".

• Influencers will be notified to accept or reject the new campaign.

Influencer Campaign Statistics:

1. Number of Influencers: This statistic shows the total number of influencers participating in the campaign. It helps gauge the campaign's scale and reach potential by indicating how many influencers are promoting the content or product.

2. Reach: refers to the total number of individuals who have reached the page of the course, which is promoted by the influencers, on the TRAIVIS platform. This metric is crucial for understanding how wide the campaign's impact is.

3. Enrolled: This statistic represents the number of people who have enrolled in a course as a direct result of the influencer campaign. It's a key indicator of the campaign's effectiveness in converting reach into tangible results.

Teaser Campaigns

Teaser campaigns enable instructors to create and schedule posts that TRAIVIS will publish on their behalf across targeted social media platforms. This feature helps build anticipation and engage potential students before a course launch.

TRAIVIS uses a slot system to manage the number of scheduled times and dates for posts on connected social media platforms. Posts scheduled directly on the TRAIVIS platform do not count against this package. Each selected time for a post is considered one slot. For example:

• LinkedIn: Post scheduled on June 1 at 13:01 = 1 slot used.

• TRAIVIS: Post scheduled on June 1 at 16:00 and June 2 at 14:30 = 0 slots used.

In this example, a total of 1 slot is used.

Each instructor is allotted a package of free slots based on their rank, which renews monthly. Unused slots do not carry over to the next month. TRAIVIS may also gift additional slots to certain instructors.

Each post published on targeted social media platforms will include a link redirecting to the original post on the TRAIVIS platform. Therefore, every scheduled post within a campaign must first be scheduled on TRAIVIS to publish earlier than on any social media platform. For instance, if a post is scheduled for:

• LinkedIn: June 1 at 14:01

Here, the post must first be scheduled on TRAIVIS to publish on June 1 at 14:01, or earlier.

Accessing The Teaser Campaign

1. Sign in to your account.

2. Ensure that you created a Space .
3. Act As an Instructor by clicking on the two masks icon on the top right.
4. Click on your profile picture in the top-right corner.

5. Select Instructor dashboard.

6. Select the MKT Manager tab.
7. Ensure Social Media Accounts are connected by clicking on the connect icon
8. Navigate to the course you want to promote.

9. Click on the "View/Edit" button under the teaser campaign column in the selected course row.
10. A pop-up will appear.

Creating a New Teaser Campaign

1. Access the Teaser Campaign.
2. Click on the "View/Edit" button under the teaser campaign column in the selected course row.

3. A pop-up will appear. Select the social media platform you wish to publish this post on.

   Only the connected social media icons will be displayed.

4. The pop-up will have two windows:

   • Original Post: Create your post with text and/or images. Uploading other media types such as videos is not supported.

   • View Window: Shows the view of your posts and allows you to manage them by selecting the publishing date and time for each selected social media platform.

Posting Steps on LinkedIn:

• LinkedIn

  • Create and schedule posts with the selected content and publish them at the chosen times.

Ensure that your scheduled content complies with the policies of these platforms, as TRAIVIS is not responsible for any actions they may take in response to a policy breach on your part.

Editing and Deleting Posts

• Posts cannot be deleted or edited on TRAIVIS once their scheduled time has passed. However, you can edit or delete them on the social media platform where they were published, as per their policy.

Post Statuses:

• In Progress: This status indicates that the post is currently being created, edited, or scheduled but has not yet been published. It could also mean that the post is in the queue for publication.

• Published: This status signifies that the post has been successfully published on the targeted platform. It is now live and visible to the audience.

• Declined: This status indicates that the post was rejected, either by the targeted platform, It could be due to not meeting specific guidelines or requirements

By using the Marketing Manager (MKT MGR) on TRAIVIS, instructors can effectively manage their promotional strategies, leveraging both Influencer and Teaser Campaigns to maximise their course visibility and engagement.