📢Creating Marketing Campaigns (MKT Manager Page)
The Marketing Manager (MKT MGR) page on TRAIVIS is designed to help instructors manage their marketing tools, specifically Influencer and Teaser Campaigns.
Last updated
The Marketing Manager (MKT MGR) page on TRAIVIS is designed to help instructors manage their marketing tools, specifically Influencer and Teaser Campaigns.
Last updated
The Influencer Scheme on TRAIVIS revolutionises course promotion by leveraging social media influencers. This innovative program connects instructors with influencers who have dedicated followers, creating a mutually beneficial scenario. Instructors can amplify their reach by collaborating with influencers whose followers align with their course topics, ensuring a more engaged and interested audience.
Sign in to your account.
Ensure that you created a Space .
Act As "Instructor" by clicking on the two masks icon on the top right.
Click on your profile picture in the top-right corner.
Select Instructor dashboard.
Select the MKT Manager tab
Navigate to the course you want to promote.
Click on the "View/Edit" button under the influencer column in the selected course row.
Click on the "Create New Campaign" button.
Fill in the required details for the campaign:
Student Discount: The discount that a student will receive if they pay for the course using the influencer link (maximum 90%).
Influencer Commission: The commission that the influencer will earn for each student who enrols in the course using the link created by this campaign (maximum 75% of the course price).
Expiry Date: The date by which the influencer must accept or reject the offer.
Once an influencer campaign is created, instructors cannot edit it but can end it.
Each course can have up to three campaigns: one active and two ended campaigns.
To end an active campaign, click on the campaign and select "End Campaign".
Influencers will be notified to accept or reject the new campaign.
Number of Influencers: This statistic shows the total number of influencers participating in the campaign. It helps gauge the campaign's scale and reach potential by indicating how many influencers are promoting the content or product.
Reach: refers to the total number of individuals who have reached the page of the course, which is promoted by the influencers, on the TRAIVIS platform. This metric is crucial for understanding how wide the campaign's impact is.
Enrolled: This statistic represents the number of people who have enrolled in a course as a direct result of the influencer campaign. It's a key indicator of the campaign's effectiveness in converting reach into tangible results.
Teaser campaigns enable instructors to create and schedule posts that TRAIVIS will publish on their behalf across targeted social media platforms. This feature helps build anticipation and engage potential students before a course launch.
TRAIVIS uses a slot system to manage the number of scheduled times and dates for posts on connected social media platforms. Posts scheduled directly on the TRAIVIS platform do not count against this package. Each selected time for a post is considered one slot. For example:
Pinterest: Post scheduled on June 1 at 13:00 and June 2 at 15:30 = 2 slots used.
LinkedIn: Post scheduled on June 1 at 13:01 = 1 slot used.
TRAIVIS: Post scheduled on June 1 at 16:00 and June 2 at 14:30 = 0 slots used.
In this example, a total of 6 slots are used.
Each instructor is allotted a package of free slots based on their rank, which renews monthly. Unused slots do not carry over to the next month. TRAIVIS may also gift additional slots to certain instructors.
Each post published on targeted social media platforms will include a link redirecting to the original post on the TRAIVIS platform. Therefore, every scheduled post within a campaign must first be scheduled on TRAIVIS to publish earlier than on any social media platform. For instance, if a post is scheduled for:
Pinterest: June 1 at 13:00
LinkedIn: June 1 at 14:01
Here, the post must first be scheduled on TRAIVIS to publish on June 1 at 12:50, or earlier.
Sign in to your account.
Ensure that you created a Space .
Click on your profile picture in the top-right corner.
Select Instructor dashboard.
Select the MKT Manager tab
Navigate to the course you want to promote.
A pop-up will appear.
Click on the "View/Edit" button under the teaser campaign column in the selected course row.
A pop-up will appear. Select the social media platform you wish to publish this post on.
Only the connected social media icons will be displayed.
The pop-up will have two windows:
Original Post: Create your post with text and/or images. Uploading other media types such as videos is not supported.
View Window: Shows the view of your posts and allows you to manage them by selecting the publishing date and time for each selected social media platform.
Prepare posts with text and images, select the board, and schedule posts by selecting the time and date for each post.
Create and schedule posts with the selected content and publish them at the chosen times.
Ensure that your scheduled content complies with the policies of these platforms, as TRAIVIS is not responsible for any actions they may take in response to a policy breach on your part.
Posts cannot be deleted or edited on TRAIVIS once their scheduled time has passed. However, you can edit or delete them on the social media platform where they were published, as per their policy.
If a post has multiple scheduled times on different social media platforms, you cannot edit or delete the original post once it has been published on one of the platforms.
Example: If "Hello world" is scheduled for Pinterest on 1st June at 13:00 hrs and LinkedIn on 2nd June at 15:30 hrs, you cannot edit or delete this post once it is posted on Pinterest, despite it not being published on LinkedIn yet. However, you can cancel the LinkedIn scheduling slot before its publish time and create a new post.
In Progress: This status indicates that the post is currently being created, edited, or is scheduled but has not yet been published. It could also mean that the post is in the queue for publication.
Published: This status signifies that the post has been successfully published on the targeted platform. It is now live and visible to the audience.
Declined: This status indicates that the post was rejected, either by the targeted platform, It could be due to not meeting specific guidelines or requirements
By using the Marketing Manager (MKT MGR) on TRAIVIS, instructors can effectively manage their promotional strategies, leveraging both Influencer and Teaser Campaigns to maximize their course visibility and engagement.
Act As "Instructor" by clicking on the two masks icon on the top right.
Ensure Social Media Accounts are Connected by clicking on connect icon
Click on the "View/Edit" button under the teaser campaign column in the selected course row.
